May the Force always be with you

When filmmakers lose a crown

May 5, 2023

This was meant to reach you yesterday, on Star Wars Day, but life got in the way. May the Fifth be with you.

In 1977, when Star Wars took the “domestic film rentals” crown from Jaws, Steven Spielberg wrote a congratulatory letter to George Lucas and had it printed full page in Variety—a charming move, tastefully done, that kickstarted a tradition amongst filmmakers and studios that continues to this day. The result: whenever some kind of box office record is broken, the loser of the crown, be it a director or studio, publicly pats the victor on the back with a nice message. Spielberg’s was accompanied by an illustration of R2-D2 snagging Jaws on a fishing line; six years later, when E.T. broke Star Wars’ record, Lucas returned the favour with a letter of his own, published in the same paper, beneath a picture of E.T. being held aloft by Luke Skywalker and Han Solo. Spielberg and Lucas even signed them. As far as I can tell, these popped up in Variety four times, the final one arriving in 1998 when Titanic sank Star Wars, for which George Lucas wrote a letter of three whole words—two of which were names—to James Cameron, beneath an illustration of the Titanic surrounded by Star Wars characters as it plunged into the ocean.

And then there seems to be a large gap, until 2015, when Jurassic World had a huge opening weekend that provoked a congratulatory message from Marvel boss Kevin Feige. Sadly, he just slapped it on his Twitter account because it’s cheaper, quicker, and will be read by more people than would ever pick up a trade magazine. All of which makes me, a grumpy, greying man with a letter obsession, feel sad.

Anyway, judge for yourself. Below are the ones I could find. If I’ve missed any, let me know in the comments.

1977

The letter that began it all. Star Wars defeats Jaws.

[2nd December 1977]
Dear George.
Last week “Star Wars” moved ahead of “Jaws” in domestic film rentals.
Your hyperspace performance package really did the trick.
Congratulations to the Cantina crowd and all the forces of your imagination that made “Star Wars” so worthy of the throne.
Wear it well.
Your pal,
Steven Spielberg

1983

Six years later, E.T. topples Star Wars at the box office.

[1983]
Dear Steven,
Congratulations to you and your Extra-Terrestrial buddy. This week E. T. moved ahead of STAR WARS to take first place in domestic film rentals.
E.T.’s adventure on earth and his gift of intergalactic friendship continue to touch us all.
May the Force always be with you.
Your Pal,
George Lucas

1997

Thanks to the theatrical release of the special edition of the Star Wars trilogy, E.T. is knocked from the top.

[1997]
Dear George,
Congratulations for renewing the most enduring motion picture in history.
Your pal,
Steven

1998

A year later, Titanic dethrones Star Wars.

JIM,
CONGRATULATIONS!
GEORGE

2015

Jurassic World has the largest ever worldwide opening for a movie, stealing the title from Avengers.

Marvel Studios congratulates Jurassic World on being the new opening weekend KING!

2015

And almost immediately, Star Wars smashes the record.

Universal Pictures, Steven, Frank and Colin congratulate STAR WARS THE FORCE AWAKENS on the BIGGEST OPENING WEEKEND IN GALACTIC HISTORY

2018

Three years later, Lucasfilm hands the baton/lightsaber to Marvel following the success of Avengers: Infinity War.

From a galaxy far, far away… to Earth’s Mightiest Heroes. CONGRATULATIONS on the biggest opening weekend in history!
From Kathy and everyone at Lucasfilm!

2019

Avengers beats Titanic.

[May 2019]
To Kevin and everybody at Marvel,
An iceberg sank the real Titanic. It took the Avengers to sink my Titanic. Everyone here at Lightstorm Entertainment salutes your amazing achievement. You’ve shown that the movie industry is not only alive and well, it’s bigger than ever!
Jim Cameron

2019

Avengers: Endgame continues to break records, unseating Avatar.

[July 2019]
OEL NGATI KAMEIE1, I SEE YOU MARVEL –
CONGRATULATIONS TO AVENGERS ENDGAME ON BECOMING THE NEW BOX-OFFICE KING.
JIM CAMERON

2019

Joker beats Deadpool 2 to become the top-grossing R-rated film of all time.

YOU
MOTHER
F*CKER
❤️
DEADPOOL
NEO
PENNYWISE
JESUS
HUGH JACKMAN
THE WOLFPACK
MR. GREY
TED

2021

Avatar reclaims the crown from Avengers.

AVATAR

You don’t need me to tell you that “Oel ngati kameie” is Na’vi for “I see you.”